Nothing says re-imaging your corporate identity like “The Go In A Box.”
Friday morning, all 3,500 employees at Compuware will arrive to work and find a box on their desk. When they open it, music performed by the local Detroit band, The Go, will blast guitar riffs and a T-shirt with the company’s new logo will be inside. Each employee also will receive a V.I.P pass to the 9 a.m. global party, which will be Webcast around the world, and a new set of business cards. (complete Detroit News Story)
I have to say that this is pretty damn cool on the part of Compuware. Now if we could only get The Go played at a Pistons game that would be tops.